Home

Phulkari Cluster, Rajpura is a famous and significant place in Punjab. This is located almost at the centre of Chandigarh, Patiala and Ambala. History of Phulkari cluster Rajpura shows the rise of its products since its inception. Phulkari literally means flower craft. It is also known as "Bagh" which means a garden. The motifs and designs on the Phulkari are veritable garden of floral patterns and are so colorful that they seem to have earned the name of Bagh. In the leisure hours in the afternoon women, young and old would gather together in the compound of someone's house and had a session of the Charkha plying , Phulkari embroidering, Knitting, etc. exchanging pleasantries and gossips, singing and laughing. Phulkari being made in villages by young girls and women was for the personal use and not for market. Hence, they sometimes before getting started, did appropriate ceremonies and prayers and distributed sweets and prasad. Thus, these were the product of love and affection. About 880 Phulkari artisans are a part of this cluster. At least 500 workers are depending on full and part time basis upon this industry. The workers are mainly from the local community. presently, cluster is mainly controlled by the big traders who are engaged in field of Phulkari and operates from Patiala, Rajpura, Chandigarh, etc. The business operations have analyzed, that the major problems that the artisans are facing are the middlemen, the low wages, and the skills. There are different stages in Phulkari making i.e. cutting, dyeing, blocking, embroidery, finishing, packaging, etc. Under such activities the embroidery (Phulkari) work is being performed by these artisans. The remaining work is done by different people at different places. In above circumstances, middlemen play significant role in accomplishing the whole process. As backward linkage, they supply raw material to artisans, as far as forward linkage is concerned, they purchase ready Phulkari products to sell to customers.